Private Holding Company

Long-term investment in digital infrastructure and growth-oriented businesses

Lane Holding LLC is a privately held investment company focused on acquiring, building, and operating businesses across marketing services, software development, and software-as-a-service applications.

About

A disciplined approach to building lasting value in the digital economy

Lane Holding LLC was founded on the principle that sustainable business growth comes from operational excellence, strategic patience, and a deep understanding of the markets we serve. We are not a venture fund seeking rapid exits—we are owner-operators committed to the long-term success of our portfolio companies.

Our structure as a private holding company allows us to take a multi-generational view of value creation. We reinvest profits into our existing businesses, pursue strategic acquisitions that complement our portfolio, and maintain the financial discipline necessary to weather economic cycles.

Based in the United States, we focus exclusively on opportunities within our core competencies: marketing and brand services, custom software development, and recurring-revenue SaaS businesses. This focused approach allows us to leverage operational expertise across our portfolio while maintaining the specialized knowledge each sector demands.

Portfolio Focus

Three sectors, unified by digital transformation and recurring value

Our investment thesis centers on businesses that benefit from the ongoing digitization of commerce, communication, and operations. We seek companies with strong unit economics, defensible market positions, and opportunities for operational improvement.

Marketing Firms

Full-service agencies and specialized marketing firms that help businesses grow through strategic brand positioning, customer acquisition, digital advertising, and data-driven campaign management. We favor agencies with diversified client bases, strong talent retention, and proprietary methodologies that create sustainable competitive advantages.

Software Development

Custom software development companies and digital product studios that build mission-critical applications for enterprise and mid-market clients. Our focus is on firms with deep technical expertise, established client relationships, and the ability to deliver complex projects on time and within budget. We value engineering culture and technical leadership.

SaaS Applications

Business-to-business software-as-a-service companies with proven product-market fit, healthy retention metrics, and clear paths to profitability. We are particularly interested in vertical SaaS opportunities serving specific industries, as well as horizontal tools that solve universal business problems with elegant, focused solutions.

Our Approach

Operating principles that guide our investment decisions and portfolio management

We believe that exceptional returns come from exceptional operations. Every investment decision we make is filtered through a set of principles developed through years of building and operating businesses in our focus sectors.

Patient Capital

We invest with a permanent ownership mindset. Our holding structure means we are not beholden to fund cycles or external investor timelines. This allows us to make decisions that optimize for long-term value rather than short-term metrics.

Operational Excellence

We are hands-on operators, not passive investors. When we acquire a business, we bring proven playbooks for improving margins, strengthening teams, and accelerating growth. We work alongside management teams as partners, not overseers.

Capital Discipline

We maintain conservative balance sheets and prioritize sustainable growth over aggressive expansion. Our companies are built to thrive in any economic environment, with the financial resilience to capitalize on opportunities when others cannot.

People First

The success of any business ultimately depends on its people. We invest in companies with strong leadership teams and cultures that attract and retain top talent. We support our teams with resources, autonomy, and the long-term perspective they need to do their best work.

Strategic Focus

We only invest in sectors where we have deep domain expertise. This focused approach allows us to properly evaluate opportunities, add meaningful operational value, and recognize patterns that generalist investors might miss.

Leadership

Brent Lane

Founder & Managing Principal

Brent Lane founded Lane Holding LLC to pursue a vision of building enduring businesses through disciplined investment and hands-on operational leadership. As the sole owner and operator of the firm, Brent brings a personal commitment to every investment decision and portfolio company relationship.

His approach combines strategic vision with practical execution—understanding that sustainable business success requires both the ability to see where markets are heading and the operational discipline to execute day after day. Under his leadership, Lane Holding focuses on opportunities where patient capital and active ownership can create value that short-term investors cannot.

Brent's direct involvement in the business reflects his belief that the best investment outcomes come from principals who are deeply engaged with their portfolio companies, who understand the details of operations, and who are committed to the long-term success of the businesses and people they work with.

Start a Conversation

Whether you're a business owner exploring succession options, an entrepreneur seeking a long-term partner, or a professional interested in collaboration opportunities, we welcome the chance to connect.

[email protected]

For Business Owners

If you've built a successful business in marketing, software development, or SaaS and are considering your options for the next chapter, we'd be honored to discuss how Lane Holding might be the right long-term home for your company and team.

For Entrepreneurs

We occasionally partner with exceptional operators to acquire and grow businesses together. If you have deep expertise in one of our focus areas and are interested in exploring partnership opportunities, we'd like to hear from you.